BECOME A VENDORBRING YOUR CRAFT TO THE MARKET
Experience the magic of the Utah Valley Christkindlmarkt! Inspired by traditional European Christmas markets, our event brings together local artisans, makers, and food vendors for a festive holiday celebration. Join us as a vendor and share your craft with the community!
Low-Risk Entry. More Opportunity.
We're keeping upfront booth fees low so vendors can invest in supplies, inventory, and growing their businesses. Your booth fee counts toward a percentage of your sales, so you only pay more if your commission exceeds what you've already paid.
Operated as a nonprofit initiative by Provo Farmers Market, Utah Valley Christkindlmarkt reinvests revenue into market operations and future events.
Our goal is simple: support vendors and build a thriving holiday tradition year after yea
Why Participate?
Featuring live musical performances, character visits, Santa queues, and family holiday programming to maximize shopper dwell time.
Prime Foot Traffic & Timing
Positioned during peak holiday shopping season (Thursday, Dec 10 – Saturday, Dec 12, 12:00 PM – 9:00 PM daily) with dedicated evening hours.
Built-In Operational Support
Multi-channel promotional backing across Utah County, Downtown Provo, and Explore Utah Valley, on-site warming stations, dedicated overnight security to protect vendor inventory, and county-managed walkway snow clearance.
Festive Main Stage & Activations
We are curating a strictly limited market footprint of 100 to 150 high-quality vendors to ensure a high-converting, premium destination for holiday shoppers.
Who We're Looking For
Traditional European & Winter Foods
On-site delicacies like fresh-grilled Bavarian bratwurst, melted raclette cheese, chimney cakes (Kürtőskalács), cinnamon-roasted nuts, Liege waffles, hot spiced cider, and gourmet hot chocolate.
Handcrafted & Artisanal Gifts
Heirloom-quality items such as wooden nutcrackers, incense smokers, mouth-blown glass ornaments, hand-knit textiles, cold-process soaps, beeswax candles, and fine pottery.
Specialty Packaged & Pantry Treasures
Small-batch honeys, spiced jams, artisanal cheeses, cured meats, gourmet chocolates, and holiday baking kits.
Vendor Tier & Pricing Structure
Booth pricing is structured by space category and footprint type.
| Category | Petite | Select | Showcase | Premier Anchor |
|---|---|---|---|---|
| Artisan | $170 | $215 | $250 | $340 |
| Packaged Foods | $190 | $250 | $310 | $390 |
| On-Site Prepared Food | $265 | $320 | $350 | $490 |
| Food Trucks | $680 flat base fee | |||
Petite
Select
Showcase
Premier Anchor
All base fees are prepaid and non-refundable. Your base fee is credited toward your final sales-based commission.
Electrical service is priced separately according to your selected electrical package.
How Vendor Fees Work in 3 Simple Steps
Your booth fee counts toward your commission, keeping upfront costs affordable.You only pay more if your sales commission exceeds the fee you've already paid—so you never pay twice.
PAY YOUR
BOOTH FEE
Choose your vendor category and booth tier, then pay your base fee to reserve your space.
This payment counts toward your final commission.
MAKE SALES
AT THE MARKET
Sell your products! Your commission is calculated from total sales before tax.
8% for artisans and packaged foods.
10% for on-site prepared foods and food trucks.
PAY ONLY
THE DIFFERENCE
At the end of the market, we calculate your commission and subtract the booth fee you've already paid.
If your commission is less than or equal to your booth fee, you owe nothing more.
If your commission is higher, you only pay the difference.
Example
Let's say you're an artisan with a Petite booth. You've already paid your $170 base fee.
Example A: Your $170 booth fee already covers your $144 commission. You owe nothing more.
Example B: Your commission is $280, but you've already paid $170. You only owe the remaining $110.
| Example A | Example B | |
|---|---|---|
| Total Sales | $1,800 | $3,500 |
| Commission (8%) | $144 | $280 |
| Prepaid Base Fee | $170 | $170 |
| Additional Amount Owed | $0 | $110 |
Remember: Your booth fee is never charged again. It's already included in your commission calculation.
Electrical Rates & Requirements
Winter markets require dependable electricity for lighting, food preparation, and vendor operations.
To keep costs fair, vendors select an electrical package based on their equipment and power requirements.
| Package | Price | Power Capacity | Recommended For | Important Details |
|---|---|---|---|---|
| Level 1 — Basic | $40 | Up to 300W | LED lights, POS systems, and device chargers | Mandatory minimum for artisan and retail vendors. Includes shared-circuit power for LED lighting (maximum 200W of lights), POS systems, and mobile chargers. Heating, cooking, thermal equipment, and non-LED lighting are prohibited. |
| Level 2 — Commercial | $165 | Up to 1,900W | Packaged food, beverages, and one commercial appliance | One dedicated 120V/20A circuit. Supports Level 1 equipment plus one commercial heating, cooking, or refrigeration appliance. |
| Level 3 — Premium | $300 | Up to 3,800W | Food vendors operating two high-power appliances | Two dedicated 120V/20A circuits on separate phases. Supports Level 1 equipment plus two high-draw commercial appliances operating simultaneously on separate circuits. |
| Level 4 — Heavy-Duty | $500 | 50A / 120–240V Up to 9,600W |
Food trucks and trailers | Restricted to food trucks and trailers. Requires advance approval and a compatible NEMA 14-50 or industrial twist-lock connection. Not available for standard 10' × 10' pop-up booths. |
Level 1 — Basic
$40LED lights, POS systems, and device chargers
Mandatory minimum for artisan and retail vendors. Includes shared-circuit power for LED lighting (maximum 200W of lights), POS systems, and mobile chargers. Heating, cooking, thermal equipment, and non-LED lighting are prohibited.
Level 2 — Commercial
$165Packaged food, beverages, and one commercial appliance
One dedicated 120V/20A circuit. Supports Level 1 equipment plus one commercial heating, cooking, or refrigeration appliance.
Level 3 — Premium
$300Food vendors operating two high-power appliances
Two dedicated 120V/20A circuits on separate phases. Supports Level 1 equipment plus two high-draw commercial appliances operating simultaneously on separate circuits.
Level 4 — Heavy-Duty
$500Up to 9,600W
Food trucks and trailers
Restricted to food trucks and trailers. Requires advance approval and a compatible NEMA 14-50 or industrial twist-lock connection. Not available for standard 10' × 10' pop-up booths.
Market-Wide Electrical Rules
These requirements help protect the market's electrical grid while maintaining a warm, traditional European Christmas market atmosphere.
Space heaters are strictly prohibited and will be disconnected.
No electric space heaters.
Vendors must supply heavy-duty, outdoor-rated 12/3 AWG cords.
Bring your own extension cords.
Lighting must be warm white or amber, with a maximum color temperature of 3500K. Cool-white, daylight, and flashing multicolored lights are prohibited.
Use Warm lighting only.
Equipment must comply with your selected power package.
Stay within your electrical capacity.
After the Market: Vendor Checkout
Wrap up your market experience in three simple steps. Submit your sales report, settle any remaining balance, and meet the deadline to qualify for exclusive Founding Maker benefits next year.
SUBMIT YOUR
SALES REPORT
Upload an official, unedited PDF sales report exported from Square, Shopify, Clover, or Toast.
Screenshots and CSV/Excel files are not accepted.
SETTLE YOUR
BALANCE
Your prepaid booth fee is deducted from your total sales commission.
Pay only the difference, if any. If your booth fee covers your commission, you owe nothing more.
MEET THE
DEADLINE
Finish checkout by Saturday at 11:59 PM MST to qualify for Founding Maker benefits.
Final deadline for everyone: Wednesday, December 16 at 12:00 PM (noon).
FOUNDING MAKER BENEFITS
Complete checkout by the fast-track deadline to qualify for these benefits next year.
LOCKED-IN RATES
Guaranteed access to Year 1 baseline booth rates for next year's market.
PRIORITY PLACEMENT
First choice of booth locations before general applications open.
FAILURE TO REPORT
Vendors who fail to submit a verified POS sales report by Wednesday, December 16 at noon will be charged a non-reporting penalty equal to 100% of their original prepaid booth fee on Friday, using the card on file.
This penalty helps cover administrative auditing costs and protects the integrity of the market. Unresponsive vendors will also lose market eligibility and priority booking rights for one calendar year.
VENDORMandatory Booth & Operational Requirements
-
Approved Canopy Setup: Tents must utilize a standard white/silver aluminum frame with a solid white topper and a minimum of three white sidewalls. Vendors can bring an approved setup or purchase a compliant canopy directly (Recommended models: 10x10 Crown Shades Canopy or 8x8 Crown Shades Canopy).
-
Every tent leg requires a minimum 40-pound weight for winter weather stability.
-
Only warm white lights (fairy lights, lanterns, Edison bulbs) are permitted inside booths. Cold blue LEDs and neon signs are strictly prohibited.
Vendors are required to decorate booth interiors with evergreen garlands, pinecones, burlap, or holiday accents.
-
Electric space heaters are prohibited due to grid constraints. Propane heaters must be under 2 feet tall and kept at least 5 feet away from tent walls.
-
All vendors must hold active event insurance. Policy coverage can be secured through ACT Insurance if needed.
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Vendors must participate across all three event days (Dec 10–12, 12:00 PM – 9:00 PM). Vendor setup takes place Wednesday, December 9.
-
To protect our artisans, commercial resale items, mass-produced trinkets, Multi-Level Marketing (MLM) franchises, modern plastic electronics, and unadorned folding plastic tables will not be approved.
Important Application Timeline
meet our vendors
Discover the talented artisans, makers, and local businesses bringing the magic of Christkindlmarkt to life. Explore unique gifts, handmade treasures, and festive favorites.
Ready to Join the Market?
Apply through our online vendor portal on Marketspread.We're excited to welcome talented artisans, makers, food vendors, and local businesses to Utah Valley Christkindlmarkt.
Review the vendor fees and requirements above, then complete your application through Marketspread.
We look forward to seeing what you bring to the market!
Have questions about being a vendor?
Have questions regarding product eligibility or booth design concepts? Reach out to our vendor management team directly at pfarmersmarket@gmail.com.
We look forward to reviewing your application and bringing an unforgettable holiday market to Utah Valley!